Tat­toos and phys­i­cal muti­la­tion are amongst the old­est forms of per­sonal expres­sion and iden­tity. Sub­cul­tures have used tat­toos as a form of self rep­re­sen­ta­tion; a visual lan­guage com­mu­ni­cat­ing per­son­al­ity and sta­tus. Philips Design exam­ined the grow­ing trend of extreme body adorn­ment like tat­toos, pierc­ing, implants and scarring.

The Elec­tron­ics Tat­too film expresses the visual power of sen­si­tive tech­nol­ogy applied to the human body. The film sub­tly leads the viewer through the simul­ta­ne­ous emo­tional and aes­thetic trans­for­ma­tions between two lovers.

The music sounds so creepy and makes me think that the tat­too is an alien try­ing to escape from under the screen. *shud­ders* Ewwwww.

via Philips Design